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I doubt any of us or our companies we work for are exempt from greed to some degree.  Somewhere along the way we crossed over that line of “putting the customer first” to “putting me first”!  When this kind of a business practice goes unchecked, trouble usually results in a variety of ways.  The most common result will be the ultimate loss of a good customer and long term revenue to you and your company.  Another even more serious issue is that often that greedy practice is observed by others in the company which then becomes an acceptable procedure for them to use as well since you did it and got away with it.  The next thing you know, you have a GREED EPIDEMIC.

Now for a salesperson this can be the beginning of the end of your career if you allow the GREED habit to continue to reside in your selling approach.  Sooner than later, your potential customers are going to sense that approach you have  habitually developed and accepted now as standard selling routine and out the door you will go.

As a business owner your example is constantly observed by your people and the culture of your company is molded by your actions and attitudes towards everything related to your business.  How you treat your customer is at the top of  that list.  The assumption of your employees is usually, however you treat your customers, chances are that is the the same attitude you will have when dealing with them.

These two circumstances are a recipe for business failure.  We need but look here lately to our government politicians and unfortunately we can observe how the country and its people are reacting to publicized incidences where greed was either conducted by them or encouraged and protected by them to see this reality.  When the people (customer) realizes the injustice that is upon them, they react  sometimes even in a violent way.   At the very least, they will regress from those that are treating them in such a disrespectful way and look for someone they can trust.

The “Golden Rule” says ” Do unto to others as you would have them do unto you”.  Another old cliche is “what goes around, comes around”.  King Solomon wrote in Proverbs 28:11 said “A rich man may be wise in his own eyes, but a poor man who has discernment sees through him”.  In Pro.11:28 he wrote “Whoever trusts in his riches will fall, but the righteous will thrive like a green leaf”.  And finally, Pro.23:4-5 says, “Do not wear yourself out to get rich; have the wisdom to show restraint,.  Cast but a glance at riches, and they are gone, for they will surely sprout wings and fly off to the sky like an eagle”.

As Christians in the marketplace, we too are observed closely and criticized for our actions when they appear contrary to our belief system we brag about.  We should therefore be all the more aware and committed to the biblical principles that guide us in these situations.  After all, you can’t expect unbelievers to be interested in your Savior if your actions don’t give them reason to believe it the only WAY.  So this next week try to follow this suggestion.  If your going to try and evangelize in your workplace only use words if you have to!

Blessings………Rich Forster   KBJ  Publisher

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